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“When novelist Ann Patchett opened a bookstore in her [Nashville] hometown a year ago, she wondered whether she was “opening an ice shop in the age of Frigidaire.” One year later, Parnassus Books is thriving in an age of e-books, when ordering and reading is a click away and browsing takes on a new digital meaning. As the store celebrates its first anniversary this month, Patchett says, “People might not use ice to refrigerate anymore, but that doesn’t mean they don’t still want some ice in their scotch and in their tea. “

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Bron: crm-daily.com, 2012-12-03 14:34:04