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“The Federal Trade Commission’s new privacy rules for online applications, intended to make it tougher to collect information about children in order to target them with ads, are a mixed bag for app developers. On the bright side, the government watchdog agency heeded feedback from the industry that strengthening parental consent procedures would be cumbersome while not actually preventing many minors from circumventing verification. On the downside, from their point of view, developers must now work harder to prevent ad targeting of minors, a responsibility some say should lie with mobile ad networks that access the apps”

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Bron: crm-daily.com, 2012-12-20 18:52:28