Can Mass Marketing Heal Divide on Obamacare?

Lees hier het meest recente artikel van crm-daily.com.

“How do you convince millions of average Americans that one of the most complex and controversial programs devised by government may actually be a good deal for them? With the nation still split over President Barack Obama’s health care law, the administration has turned to the science of mass marketing for help in understanding the lives of uninsured people, hoping to craft winning pitches for a surprisingly varied group in society. The law’s supporters will have to make the sale in the run-up to an election — the 2014 midterms”