Salesforce.com’s New App Ties Social Ads to CRM

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“Salesforce.com is getting even more social with a new advertising application that connects social ads with customer relationship management (CRM) tools and “social listening.” The new app, called Social.com, lets advertisers power ad campaigns on Facebook and Twitter using real-time customer data in combination with social listening data. Social.com is part of the Salesforce Marketing Cloud, which also includes a social listening application and a publishing application. Salesforce says the new tools help enterprises reach customers in new ways and maximize return on advertising dollars”