Adam Bain: The Man Behind Twitter’s Revenue

Lees hier het meest recente artikel van crm-daily.com.

“The hidden hero of Facebook’s recent decision to add hashtags to its platform (in late June it began making them visible to users of its mobile apps) isn’t Mark Zuckerberg or Sheryl Sandberg or anyone else at the social-media giant. It’s an executive at another company entirely: Twitter’s Adam Bain, whose team has established such a dominant position selling advertising against the trends and topics those hashtags symbolize that Facebook felt compelled to play catch-up. “