AOL Bets on Adap.tv for Video Advertising Growth

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“In a move to expand its video advertising leadership, AOL is acquiring Adap.tv — paying $405 million for the programmatic video advertising platform, which counts some of the world’s largest brands, agencies, and publishers as customers. To be sure, Adap.tv is one of the fastest growing platforms on the Internet. The company’s global revenue has spiked more than 100 percent per year in each of the last three years and the brand has attracted 83 of the Ad Age 100 and 70 of the comScore 100. “