Microsoft Boosts Dynamics CRM with Parature Purchase

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“The leapfrog competition between the leading CRM vendors took another leap on Tuesday, as Microsoft announced it has reached an agreement to buy customer engagement provider Parature. The purchase gives the technology giant access to state-of-the-art knowledge base and self-service capabilities for online customers, rounding out Dynamics CRMEUs abililty to offer a more complete set of tools for users looking to solve their own problems. “