Salesforce: Pinning CRM Strategy to ‘The Internet of Customers’

Graag wil de redactie dit artikel van crm-daily.com met je delen

“CRM giant Salesforce.com is doing some bragging this week, reporting ‘soaring adoption’ of its new Salesforce1 platform for social, mobile and cloud applications, and also pushing its new concept called “The Internet of Customers.” The company coined the phrase late last year. It refers to the infrastructure connects applications and databases in the Salesforce marketing cloud to the so-called EUInternet of Things.” For its part, Cisco has busy promoting the “Internet of Things” concept into mainstream tech language, referring to the network of physical objects that are accessible and manageable through the Internet, thanks to sensors and other technology embedded in those objects. “