Don’t Just Sell to Your Customers, Market to Them Too

Lees hier het meest recente artikel van crm-daily.com.

“Todd Berkowitz, research director at Gartner Inc., says the impact of marketing to existing customers can be great. In a recent post titled, Why Companies Need to Market — and Not Just Sell — to Existing Customers, Berkowitz writes about how important it is for the marketing department to focus on satisfying current customers and increasing customer loyalty, in addition to the usual responsibilities of building brand awareness and attracting marketing-qualified prospects (MQPs). “