NYPD Blues: Twitter Campaign Backfires

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“Social media is a great marketing tool but as the New York Police Department (NYPD) learned Tuesday, things can quickly backfire if an organization has a large number of critics. The NYPD social media team asked its followers on Twitter to post pictures of themselves with police officers, but instead of being inundated with positive photos, the pics that got the most attention were of alleged police brutality. “