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“Facebook’s push to crack open a wider niche in the world of online video has sped forward with a pair of “BeastQuakes.” The online social network provider confirmed [that] it’s partnering with the National Football League on a “small video sponsorship test.” The first video, posted [on] the NFL’s Facebook’s page, featured two side-by-side clips of touchdown runs by Seattle Seahawks running back Marshawn Lynch. The teaser asked fans to comment about which of the “BeastQuakes” by the player nicknamed “Beast Mode” was a bigger deal. “
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