Google’s Mobilegeddon Strikes Mobile-Unfriendly Web Sites

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“Fears that the latest update to GoogleEUs page ranking algorithm would have a negative impact on enterprise sites have largely been confirmed, according to a new report by Adobe. The EUAdobe Digital Index — Q2 2015 Digital Advertising and Social Media Intelligence Report,EU looked at consumer activity on branded sites from Q2 2014 to Q2 2015. GoogleEUs so-called EUMobilegeddonEU took place on April 21 of this year, when the search company began giving preference to sites it deemed to be mobile-friendly in its organic search results. “