Companies Often Waste CRM Spend, New Study Finds

Graag wil de redactie dit artikel van crm-daily.com met je delen

“EVANSTON, Ill., July 16, 2015 — When used effectively, Customer Relationship Management (CRM) programs offer the promise of better customer engagement, business performance and sales. Still, there is significant opportunity today for companies to get more value from CRM by shifting their organizations from a tool-based to customer-focused mindset”