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“Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model. Twitter is unveiling a long-awaited automated system that will enable advertisers to manage their marketing campaigns and budgets without having to deal with sales representatives. Before Twitter opens the system to all comers later this year, the self-service approach announced Thursday will only be available to advertisers who accept or use American Express cards To get the ball rolling, American Express Co. “

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Bron: crm-daily.com, 2012-02-21 14:39:21