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“Online political advertising, the newest form of voter persuasion, is challenging the oldest — direct mail — by becoming more like it: targeted to voters, if not by name, by gender, age, where they live, what they’re interested in and what they’re curious about. Campaigns have long combined publicly available voting data with information culled from magazine subscription lists, merchant loyalty programs and other commercial data to create mailing lists tailored to reach, for instance, moderate-income women voters with children or men over 50 whose hobby is hunting. “

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Bron: crm-daily.com, 2012-04-06 12:47:32