Lees hier het meest recente artikel van crm-daily.com.
“In a move to tackle Big Data needs, IBM has expanded its PureSystems family with the rollout of its PureData System. The new technology promises more efficient management and analysis of petabytes of data to support business goals. With this product rollout, IBM is betting organizations need more cost-effective ways to analyze data and better understand consumer purchases, manage customer churn, perform data-intensive marketing campaigns and detect fraud in real time. “
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