Chanimal Debuts Certified Channel Manager Program

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“Chanimal.com, a well-known industry resource with over 17 years of software, hardware, and SaaS channel marketing content, has introduced the first Certified Channel Manager program specific to high-tech channel managers. “And why not,” says Ted Finch, CEO of Chanimal.com, “It seems like every other discipline, from IT, engineering, accounting, sales and product management can get trained, tested and certified on industry best practices–but channel management has been completely neglected.” One of the reasons is that there is no central channel management association for high-tech. Different consultants, publications and technology counsels have provided news and help with execution over the years, but nobody has compiled the industry best practices into one place, and then shown Channel Managers how to use it, or tested their competency. “