Online Ad Blocking To Cost Marketers Almost $22B in 2015

maandag, 10 augustus 2015 18:22 Laatste update op: maandag, 10 augustus 2015 18:22 Geschreven door Redactie CRMdirectory.nl 0 Reacties


Lees hier het meest recente artikel van crm-daily.com.

“The use of online ad blocking software, which is growing by double digits globally and is now moving into mobile as well as desktop devices, could cost marketers nearly $22 billion this year, according to a new study from PageFair and Adobe. Unless publishers can find better ways to earn revenues, ad blocking’s rapid growth poses an “eminent threat” to the Web as we know it, PageFair’s co-founder and CEO said. “



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Bron: crm-daily.com, 2015-08-10 18:22:43

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