Graag wil de redactie dit artikel van crm-daily.com met je delen
“In the high-stakes, $5 billion-plus potato chip market, up-and-comer Popchips can’t begin to compete with a giant such as Frito-Lay when it comes to money for advertising and marketing its “never fried, never baked” potato chips. So San Francisco-based Popchips hit on a smart way for it to grab a larger helping of the potato chip business: video games. The fledgling 4-year-old snack maker teamed with another San Francisco-based start-up, smartphone app company Kiip, which inserts real-world prizes — virtual coupons redeemable for free bags of Popchips, in this case — into hundreds of mobile games”