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“Google yanked 59% more “bad” advertisements from its online systems last year as the world’s largest Internet search provider stepped up a battle against a barrage of counterfeiters, suspect downloads and other malicious activity on the Web. “
Lees hier het meest recente artikel van crm-daily.com.
“In a move that’s likely to anger some and annoy others, Facebook is planning a new advertising product that it hopes will drive more views, likes, shares and comments for the people who pay its bills. In fact, the social media company said tests of “autoplay” videos have pushed a 10 percent-plus increase in all those sectors. Of course, that boost wasn’t on advertising-related videos”
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“Social media giant Facebook is breaking a sweat to break into the advertising schemes of major television networks. The company is officially providing data to CBS, ABC, NBC and Fox to win their advertising dollars. So says a report in the Wall Street Journal. “
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“The $35.1 billion monster merger that Omnicom and Publicis announced Sunday could send rumblings throughout the digital-advertising landscape. While Google is the world’s biggest digital-ad network — and Facebook now is showing encouraging gains in mobile ads — the specter of OmniPub, as some call it, could eventually change all that. The combined company, to be called Publicis Omnicom Group, would create the world’s biggest provider of advertising. “
Lees hier het meest recente artikel van crm-daily.com.
“Twitter is continuing its advertising experiments. The micro-blogging service said it would soon test a new way to make ads on Twitter more useful to users in the United States. “