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“The Federal Trade Commission has issued a strong warning to Google, Yahoo and Bing to “clearly and prominently” distinguish advertising from search results. The regulatory agency said it has seen the companies mixing results over the past decade. “
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“If your local public high school has empty seats, the district might lay off teachers. If it’s operated by K12, the company will take out an ad on CNN, The Cartoon Network or VampireFreaks.com and fill those seats. A USA TODAY analysis finds that online charter schools have spent millions in taxpayer dollars on advertising in the past five years”
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“Facebook finally has proof that it can make money from mobile advertising. As part of Tuesday’s third-quarter results, the world’s biggest social media company disclosed for the first time that some 14 percent of its ad revenue came from mobile advertising. It started showing ads to users who access Facebook from their phones and tablet computers about six months ago”
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“A new customer relationship management mobile platform designed specifically for media ad sales professionals has been released. The service, called SalesTouch, was announced last week by Sales Development Services. SalesTouch, which is designed for touchscreen devices in the field, analyzes advertiser spending history and revenue trends in order to provide specific engagement strategies that could be used to keep existing accounts, increase opportunities, or allow better use of account executives’ time, the company said”
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“President Obama got a bounce in post-convention polls, but it may not be the result of his speech; it could be because he ran more than twice as many ads as his opponent. The Wesleyan Media Project reported Wednesday that Obama and groups supporting him aired 40,000 ads during the two-week period of the political conventions, compared with 18,000 ads for Republican Mitt Romney and groups backing the GOP nominee. Obama leads Romney by 7 percentage points in the most recent Gallup Poll, 50%-43%”