Graag wil de redactie dit artikel van crm-daily.com met je delen
“Google struck an “upfront” deal with Magna Global, one of the world’s largest ad buyers, the latest effort by the Internet search leader to win more of the marketing dollars that traditionally pour into TV. Magna Global, a unit of Interpublic Group that oversees $37 billion in annual ad spending, committed about $100 million of client marketing money to Google properties, including YouTube, its online display ad network and mobile platform. “