Lees hier het meest recente artikel van crm-daily.com.
“In January, Oracle acquired RightNow, a leading cloud-based customer service solution, adding it to the Oracle Public Cloud suite of integrated services. “
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Companies Ask: Does Advertising on Facebook Pay?
vrijdag, 18 mei 2012 14:45
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“Responding to extraordinary demand, Facebook said Wednesday that it would sell more stock in the company’s initial public offering. But ahead of the IPO, a debate emerged between two of the nation’s largest automakers: Does it pay to advertise on the social network”
Nice Problem: Customers Clog Panera’s Free Wi-Fi
vrijdag, 18 mei 2012 14:39
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“Restaurant giant Panera Bread made a big business bet eight years ago to offer free Wi-Fi to its customers as a way to boost sales, long before Starbucks. The fresh breads eatery aimed to court customers in between meals. “
Social CRM Essential, But ROI Takes Time
donderdag, 17 mei 2012 19:35
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Lees hier het meest recente artikel van crm-daily.com.
“Sales, marketing and customer service departments alike are adopting social applications. But seeing a return on social CRM investment may take a little longer than some hope. According to research and analysis firm Gartner, Inc., only 50 percent of Fortune 1000 companies will receive a worthwhile return on investment from their social customer relationship management (CRM) initiatives by the end of 2012”
Wireless Customer Satisfaction Evens Out
woensdag, 16 mei 2012 15:27
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Lees hier het meest recente artikel van crm-daily.com.
“Improvements in customer satisfaction at Sprint Nextel Corp. and AT&T Inc. have narrowed differences among the Big 4 wireless carriers to the point that they’re basically even in terms of pleasing their subscribers, according to a study released Tuesday. “