Lees hier het meest recente artikel van crm-daily.com.
“As businesses gather more and more information about customers through their customer relationship management systems, CRM technology has become a natural partner of data-hungry business intelligence and analytics tools. Companies can score some big business wins by pairing up their CRM and analytics initiatives — but there are some best-practices ground rules to get straight first in order to achieve the desired BI benefits. For organizations seeking a competitive edge, applying analytics to customer data makes perfect business sense, said Mike Gualtieri, an analyst at consulting company Forrester Research Inc”