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“When Gartner’s team of industry analysts replaced their report on the “Magic Quadrant for CRM Customer Service Contact Centers” with the “Magic Quadrant for the CRM Customer Engagement Center” in May, it turned quite a few heads. Why the change from focusing on “Contact Centers” to focusing on “Customer Engagement Centers””
Graag wil de redactie dit artikel van crm-daily.com met je delen
“The $35.1 billion monster merger that Omnicom and Publicis announced Sunday could send rumblings throughout the digital-advertising landscape. While Google is the world’s biggest digital-ad network — and Facebook now is showing encouraging gains in mobile ads — the specter of OmniPub, as some call it, could eventually change all that. The combined company, to be called Publicis Omnicom Group, would create the world’s biggest provider of advertising. “
Lees hier het meest recente artikel van crm-daily.com.
“The hidden hero of Facebook’s recent decision to add hashtags to its platform (in late June it began making them visible to users of its mobile apps) isn’t Mark Zuckerberg or Sheryl Sandberg or anyone else at the social-media giant. It’s an executive at another company entirely: Twitter’s Adam Bain, whose team has established such a dominant position selling advertising against the trends and topics those hashtags symbolize that Facebook felt compelled to play catch-up. “