Lees hier het meest recente artikel van crm-daily.com.
“ItEUs official. Google has unveiled its much-rumored EUbuy buttonEU — except itEUs called Purchases on Google. The company is testing the concept but is clearly expecting big things. “
Berichten getagged: ‘marketing-strategy’
AmEx Puts a New Twist on Customer Loyalty
donderdag, 19 maart 2015 14:25
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Lees hier het meest recente artikel van crm-daily.com.
“In an ambitious twist on customer loyalty programs, American Express Co. is teaming up with a coalition of well-known brands to allow consumers to earn points for shopping at one of the companies and then to use them at any of the others in the network. Plenti, as the venture is known, already has enlisted companies that include AT&T Inc., Exxon Mobil Corp., Macy’s Inc., Nationwide Mutual Insurance Co., and Rite Aid Corp., AmEx said Wednesday. “
Big Brands Tap Into Creative Crowdsourcing Sites
maandag, 02 februari 2015 14:32
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“To fashion an alluring look for its latest pair of DC Shoes, Quiksilver extended far beyond its team of in-house artists. It challenged a worldwide crowd”
Study Hits on Sales and Marketing Pain Points
donderdag, 20 november 2014 19:04
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“SALT LAKE CITY — November 20, 2014 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand marketing automation platform (MAP) solutions, today announced that the 10th annual Lead Management and Social Engagement Study, conducted by sales and marketing effectiveness research firm CSO Insights, is available for download exclusively from the TreeHouse web site. “
Small Businesses Step Up Holiday Social Media Game
woensdag, 19 november 2014 14:32
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“Monif Clarke didn’t have a social media strategy for her women’s clothing company until this year, when she hired a consultant to help her build one. “