Graag wil de redactie dit artikel van crm-daily.com met je delen
“In a move to help marketers deliver more personalized experiences to customers, IBM has acquired Silverpop. A privately held software company based in Atlanta, Silverpop gives marketers cloud-based tools that automate personalized customer engagements in scalable environments. With the Silverpop acquisition, IBM also picks up 8,000 customers, including the likes of Mazda, Stonyfield Farm and AMD”