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“Companies understand that there is a critical shift happening in customer engagement, but many are unprepared. To address this need, IBM announced Friday that it is launching a new set of data-driven services that boost engagement efforts”
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“CRM-leader Salesforce.com just unveiled a new way for enterprises to create private social communities to connect with customers and partners. With Salesforce Communities, the company believes it’s meeting a felt need for stronger customer-company connections. The new tool combines social networking features such as profiles, real-time feeds, trending topics, recommendations and influence measurement, with the business information and processes in Salesforce. “
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“Olympic sponsors will spend untold millions of dollars in a desperate attempt to shape, mold and control one thing: consumer use of social media. It won’t be easy. “
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“SONOMA, Calif., April 16, 2012 — BookheadEd Learning, LLC, publisher of StudySync (www.studysync.com), the web-based collaborative curriculum, announced today that the product has received EdTech Digest’s “Trendsetter” award, as part of the publication’s 2012 Awards Program. “
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“With all the social media out there, can’t someone figure out a way to use social networking to help save energy? One environmental group believes it has found a way. On Tuesday, Opower announced a new “social energy app” that can be used with Facebook friends to compare energy usage. “