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“Restaurant giant Panera Bread made a big business bet eight years ago to offer free Wi-Fi to its customers as a way to boost sales, long before Starbucks. The fresh breads eatery aimed to court customers in between meals. “
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“Sales, marketing and customer service departments alike are adopting social applications. But seeing a return on social CRM investment may take a little longer than some hope. According to research and analysis firm Gartner, Inc., only 50 percent of Fortune 1000 companies will receive a worthwhile return on investment from their social customer relationship management (CRM) initiatives by the end of 2012”
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“Improvements in customer satisfaction at Sprint Nextel Corp. and AT&T Inc. have narrowed differences among the Big 4 wireless carriers to the point that they’re basically even in terms of pleasing their subscribers, according to a study released Tuesday. “
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“Facebook is updating its data use policy in an attempt to give people more clarity on how the company uses information they share. As part of the changes, Facebook is also signaling that it may start showing people ads on sites other than Facebook, targeting the pitches to interests and hobbies that users express on Facebook. “
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“Hotels have found a new business opportunity in today’s mobile, technology-driven world: selling small, tech-equipped meeting rooms for private business gatherings. Westin [will] announce a pilot program to replace at least some of its old-fashioned hotel business centers with contemporary meeting rooms that offer some privacy. After about a year of research into the mobile traveler of today, Westin is convinced that more people want to collaborate on the fly and that they’re willing to pay for a quiet space that’s away from the bustling hotel lobby. “