Lees hier het meest recente artikel van crm-daily.com.
“”MONDEWHAAAAT?” The sarcasm was palpable in the one-word headline that appeared in The New York Post on the day after Kraft Foods revealed that it planned to name its new global snack business “Mondelez,” an interpretation of a mash-up of the Latin words for “world” and “delicious.” But that wasn’t the only dig. “