Lees hier het meest recente artikel van crm-daily.com.
“Sales, marketing and customer service departments alike are adopting social applications. But seeing a return on social CRM investment may take a little longer than some hope. According to research and analysis firm Gartner, Inc., only 50 percent of Fortune 1000 companies will receive a worthwhile return on investment from their social customer relationship management (CRM) initiatives by the end of 2012”